What dollar amount does your web site
contribute to this $316 billion dollar
Have you spent thousands, tens of thousands,
or hundreds of thousands on your web site
only to discover that it attracts more
flies than customers?
Do you hate your web site, your web developer
or your entire IT department?
Do not despair! You are not alone!
A great web site is crucial in order to
effectively communicate to a business’s
target audience. It is important for Chief
Executives and small business owners to
pay close attention to the effect that
their web site has on their business. A
poorly designed site will not generate
desired revenues and could even produce
negative results if it sends the wrong
message to potential customers.
In a 2003 survey of major corporations
from Ford to Wal-Mart, 20 corporation sites
failed to meet Forrester’s standards
for usefulness, clarity or content. Because
a visually unappealing or difficult to
navigate site will discourage return visits,
many companies have decided to update their
site. After it’s re-launch in 2003,
Macromedia Inc. saw it sales per site visitor
We have divided companies into three categories
based on their level satisfaction with
their web site.
1. Happy…But – They are happy
with what they have but want to keep up
with industry trends and continually update
their site as their company grows.
A study conducted by the Wall Street Journal
found that larger companies have a “wild
card” provision set into their yearly
web budget. Every year their budget includes
routine upgrades, maintenance, new projects
and “wild card” money set aside
for the latest and greatest application
or gadget that may come down the pike.
2. Transitional - They have outgrown their
site and want to upgrade and expand their
3. I Hate My Web Site - You need help!
Did Uncle Bob develop the site? Maybe your
neighbor gave it a try. Or maybe you spent
good money on a professional firm but are
still not happy with the results.
Try the quiz below. You may want to consider
making improvements to your site if you
answer “no” to several of the
Is Your Site:
1) Easy to navigate?
2) Detailed and comprehensive?
3) Visually appealing, professional and
4) Up to date?
Does Your Site:
5) Have a unique style or original graphics?
6) Have a consistent theme and convey
the central message?
7) Load web pages quickly?
8) List company contact information in
an easy to find place?
9) Use correct spelling and grammar?
10) Have a site map?
11) Make it easy to get back to the homepage?
12) Have a way to email the company for
13) Pull up images correctly (i.e. contains
no broken images)?
14) Pull up all pages and websites correctly
(i.e. contains no broken links)?
15) Have an appropriate text to image
16) Have streaming audio and video?
17) Print pages without losing any of
the text or cutting off part of the page?
18) Translate into other languages?
19) Have control over the content and
have the ability to make changes?
20) Have an e-newsletter marketing system?
21) Have e-commerce capabilities?
22) If you have e-commerce, can customers
easily purchase your products or do they
get frustrated and leave the site before
completing the transaction?
John, President of ClickCom.com, is available
for personalized seminars and can be reached
at firstname.lastname@example.org or 704-365-9970 x 110.
Special thanks to Mike Drummond of The
Charlotte Observer for article information