How can one get a good ranking in the major
search engines ? This is a question, I'm
sure, agitates the minds of every newbie
as well as professional webmaster. Even
those that are doing well are fighting
to keep their place. But isn't there a
way to consistently appear in a good position
at the major search engines? I think there
are ways to achieve this enviable position.
One of the ways is what this article is
all about. That is, consistently build
one way inbound links to your site. Getting
other webmasters to link to your site without
you linking back.
Link Popularity, link prominence or link
reputation is one of the most important
elements search engines use to know
if a site is an authority site, that
is a quality site. However, like all
other search engine ranking criteria,
webmasters have found ways to beat
this hurdle of link popularity. They
have done this by exchanging links
with one another. This is called reciprocal
linking. You link to me and I to you,
and both of us have increased our link
popularity by one.
Webmasters have realized the importance
search engines attached to link popularity
for top search engine positioning and
have therefore resorted to reciprocal
linking. However, in the near future
this strategy will become obsolete, because
these links are artificial links. Not
generated voluntarily. And so they do
not indicate a site as being an authority
How do you acquire these one way inbound
1. Provide some useful resource at your
site. This is a very powerful incentive
for webmasters to link to your site.
More so, if this resource is free. It
could be a free tool , free software
download, free content etc. This gives
an incentive for webmasters to point
their visitors at this resource. Some
the resources you could provide are:
(a) Link popularity check tool
(b) Meta tag generator
(c) Search engine page analyzer
(d) Free CGI scripts
(e) Search engine page ranking check
For free and paid scripts go to Hotscript.com
or Searchscripts.com. There, you will
find all kinds of scripts that perform
specific functions. Or you can hire a
programmer to write a custom script for
you. You will find programmers at many
sites such as Elance.com.
2. Write good articles and submit to
article sites, article syndicate sites
and ezine announcement sites. Your article
will be published along with your byline
with a link pointing to your site. Make
sure that the text link has your keywords
in it and not your domain name. For example, <a
keywords here </a> and not <a
Webmasters are always looking for good
content for their websites . By stating
in your article that your byline be left
intact you will have many one way inbound
links pointing at your site in no time.
If you cannot write, hire a writer to
write your articles for you. There are
many places on the net where you can
hire a writer for as little as 5 dollars
per article. One of these places to hire
a writer is Elance.com.
Writing in your area of expertise is
better. Then you can present your own
unique perspective to the topic. If it
is not your area of expertise then be
sure to research the topic very well
. An incisive, well-written article will
be snapped up and published by other
webmasters, thereby increasing your link
3.Participate intensively in newsgroups
and discussion forums. By making good
and valuable contributions (postings)
you establish yourself as an expert.
Always try to be different and stand
out. Others will see this and check
out your profile. This will lead them
to check out your site and eventually
link to it. If signature files are
allowed in the forum use a well-crafted
signature file that will pull forum
members to your site.
4. Enter your site for an award at award
sites. If your site is selected for an
award, a link will be placed to your
site and this will increase your one
way inbound links.
5. Offer to provide testimonials for
products you have purchased. Send the
manufacturer of the product or service
an email offering to provide a testimonial
at his/her site or sales page in return
for a link back to your site.
6. Submit your site to directories.
Especially, niche or specialized directories.
Regional directories are also okay. Submitting
your site to specialized directories
gives your site a greater chance of being
picked up by the search engines than
when you submit to a general directory.
Also consider paying for submission to
some important directories. For a fee,
these directories will index your site
in their database within two to five
7. Consider hiring a link building company
to do your link popularity campaign for
you. For a fee they will typically guarantee
a certain number of quality one way inbound
links to your site. This might be expensive
but the investment will surely pay off
with traffic from free search engines.
8. Offer a discount to webmaster on
services you provide at your site in
return for a link from their sites.
9. Consider setting up an affiliate
program. This is a very good way of rapidly
building your link prominence. Make sure
your affiliate software is hosted on
your server. This ensures that your affiliates'
links point back to your site . Using
an affiliate service will most likely
mean affiliate links will be pointing
at their server, thereby depriving you
Some points to note when building one
way inbound links
Your link popularity increases as websites
link to you. However, it must be said
that it is not the number but the quality
of the links that is important. That
is, emphasis should be on quality and
not quantity. Not all links are equal.
Some are more favored (carry more weight)
than others. Some of the things to keep
in mind when carrying out inbound links
1. Look for quality sites to acquire
links from. A link from Dmoz or Yahoo
has more weight than one from a small
private web site. Submit to free or paid
listings in important directories.
2. The way other sites link to you is
very important. Try as much as possible,
to see that your keywords are in the
text link that is linking to you and
not your domain name. With your keywords
in the text link it portrays your site
as an authority site for the keyword.
3. Acquire links from complementary
sites. Sites that are in the same industry
as yours, but are not your competitors.
Links from these type of sites have more
weight than from those that are not related
to your site.
4. Links from specialized or niche directories
also carry more weight than those from
more general directories, and your links
are easier to find by the search engines.
5. If you have several websites, link
them together in such a way that the
links are one way inbound links, and
not reciprocal links. Also don't share
the same IP address for the sites. All
the sites should have a unique IP address.
This you can ensure by using a different
host for each web site.
Acquiring one way inbound links is the
future of link popularity. Sooner the
search engines will recognize the artificial
nature of reciprocal linking in judging
authority sites and will discount this
in their algorithm or award less points
(weight) to reciprocal links. The methods
listed above in acquiring one way inbound
links are basic, must-do actions for
every webmaster wishing to stay long
at the top of the search engines.
About the Author
The author has been earning his living
online since 2000. For comprehensive
home base business ideas check out one
of his sites at http://www.ebizstartups.com
There you will find solid, easy-to-do
strategies for building a successful
home base business