Traffic from search engines is widely
considered the best (and cheapest) way
to generate traffic to your site. The
increasing popularity of search engines
has led to the development of a whole
industry that revolves around ways to "optimize" websites.
The end result is that many people now
think that only "professionals" can
help their website rank high within
search engines. But, the truth is
that anyone can structure their site
so they rank high for many keywords.
Below, I have listed 8 simple steps
that you can take to optimize your web
pages. By following these, you will
improve your chances of increasing your
1) Target one word for each page: A
huge mistake that many beginners make
is cramming numerous keywords onto every
page. Instead of doing this, you should
focus on one specific keyword for each
page. That way, you can make sure that
the page is focusing on that one word
without any distractions. If you want
to target multiple keywords then it
is necessary to create a separate page
2) List your major keywords in the
links back to your site: Many search
engines, Google being the most famous,
have started to take into account the
words that are mentioned in the title
tag of the links that point to your
site. So, a great way to improve your
rankings for your keywords is to place
it in the title tag.
3) Make your first 100 words on the
page keyword rich: Another mistake that
most webmasters make is to have a menu
on the left-hand side of a website.
Since search engines primarily focus
on the first 100 words of a website,
a left side menu is a misuse of valuable
Instead of doing this, you should have
your title, description and web copy
within the first 100 words of your site.
An easy way to do this is to have your
menu on the right instead of the standard
But, since the left-handed menu is
now commonplace, you can also choose
to put your first 100 words above the
left-handed menu, so this text will
be the first thing read on your website.
4) Insert the keyword into your title
tag: In the source code of most pages
are "header tags" (also known
as Meta tags), which help search engines
understand the content of the page.
To fully optimize your website, you
can tweak the source code of the page.
The first step is to insert the keyword
in the title tag. (This is what is shown
in the results of a search engine when
your site is listed)
5) Insert your keywords in the description
tag: The description Meta tag is almost
as valuable as the title tag. The information
in this tag is listed directly below
the title tag in search engine results.
As a result, a good description can
make your website stand out from other
listings. To get the prospect to click
on your site, it is important to write
a snappy description while using your
6) Insert them into your keywords tag:
Like the title and description tags,
keyword tags are used to help search
engines understand the content of
your web page. Although this Meta
tag has become less popular, it doesn’t
hurt to put your keywords here.
7) Place your keyword in the header:
When writing the actual text of your
site, the first part should be the headline.
Whenever a search engine scans your
site, it rates all words in the headline
as being more important then the rest
of the web copy. To take advantage of
this, you should have your keyword in
the page headline. But, since the header
tag (h1) is quite large, you should
format it so that it is smaller.
8) Write your keyword enriched web
copy: Now that you have set up the structure
of your page, you can write your web
copy. While creating the text, you want
to include the majority of the keywords
at the top and the bottom of the page.
In addition, the keyword should be included
a few times in the middle. Basically,
the common saying is that the keyword
density should resemble an hour glass
The total web copy of your page should
be about 300-500 words. Also, the keyword
should be included about 5-12% of the
total words of the page. The percentage
varies according to each search engine,
so you might want to play around till
you find the best results.
If you follow all these steps, you
will definitely see an improvement in
the search engine rankings for your
keywords. The best part is that you
do not have to spend any money on the
expensive search engine optimizers!
About the Author
J. Patterson brought his website to the
top of many search engines for important
keywords. To find out how he did this
AND also how he created his online store
with NO computer experience, be sure
to check out a Fr** copy of his ebook: