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Thursday, August 28, 2008

The magic of ecommerce

Ecommerce or what is generally called as electronic commerce comprises of the selling and buying of services and products over the electronic systems like the Internet and various other computer networks. With the change in scenario and growth of the IT sector, the total number of business transactions or trade conducted over the Internet has grown significantly.

A large range of commercial activities are conducted through the ecommerce and have helped a lot in making innovations in the fields of supply chain management, transaction processing, inventory management, online funds transfers and online marketing. The innumerable benefits that ecommerce has brought for the online businesses include:
1. Expanding of the customer base
2. Expanding of the geographical research
3. Increased visibility
4. Building customer faith and loyalty
5. Collecting customer data
6. Reduction in the advertising and marketing costs
7. Providing the customers with valuable information

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