Web design is not all about beautiful images and innovative concepts. Before beginning to work on a web design, the users should first of all set the goals of the web site. Instead of using 20 types of font styles and sizes, a readable font should be used to make the audience understand what the web site wants to convey. The links should be clearly visible, and this can be done by using different colour and style of the font. Use of too many graphics and images only delays the download time of the web page, a repelling factor for the users. It should always be remembered that a user-friendly web site is never disputed and is always encouraged by the audiences.