Gathering traffic is the one of the most important element in e-commerce. Traffic is basically the number of visitors your website receives. Thus, your website must be designed in such a way that it attracts traffic from as many sources as achievable. This means turning both your internal pages and home page of the website in to traffic generators. Therefore, while designing website particularly for e-commerce following mistakes should be avoided for the success of website:
1. Overlooking the color wheel
2. Dawdling loading pages
3. Proper content and font
4. Inappropriate Links that go nowhere
5. Too many steps in the ordering process ignore

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