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Tuesday, September 04, 2007

Search Engine listing V/s Paid Advertising.

Whats better your online banner advert or your site showing on SERP. SERP listing can never be purchased but you always buy a banner space on a popular related site. But then having bought premium online advertising space, isn't reason enough you ignore the need for Search Engine Optimisation on your site.

Let Me tell you why:
Search listings are more than 6 times more effective than banner ads in generating consumer online purchase leads. Not Just that, but search listings are more effective in generating leads than ALL OTHER METHODS COMBINED, including banner ads. Search listings also work better than banners ads with regard to brand recall and favorable opinion.

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